As my venture down the uncabled has gone on, I’ve seen a few methods in watching video. Sometimes companies want you to come to their site over something like Hulu or itunes. Sometimes they have to figure out themselves. Sometimes, it doesn’t work out so well.
Commercials. One big mistake is the generalness of the online content’s advertising. Advertising is all about talking to an audience and delivering your message. GameTrailers is a perfect, and easy, example of talking to your niche. Video game commercials often precede video game content. Spike TV, you would think, would be just as easy. I often watch my TNA Impact episodes via their website. Each commercial break, I’m hammered with commercials for Febreeze and Tide. Every commercial break. With little variation. When I’m watching an hour and 45 minute program, this can wear on your nerves. Or remind you you don’t have clean underwear and need to do the laundry. Seems like a major fail for a “Men’s Network”.
These guys don't like strings on their IPTV. Don't make them angry....
It’s nice to see the mainstream figuring it out, but there are certainly still some more growing pains before we’ll all be ditching the cable box for good.
What has your online video experience like? Have any pet peeves? Anyone doing it right?
Sorgatron AKA Mike Sorg is a Media Producer of all types, including the Wrestling Mayhem Show, and Blogs about Technology, Social Media, Wrestling, and more on Sorgatron.com.
